Canyon Bakehouse
Growing the #1 Gluten-Free Bread BranD
As the gold standard for gluten-free products, thought leadership is built into the DNA that makes up Canyon Bakehouse. Over the years, our collaboration with the brand and our deep understanding of its consumer has allowed us to nourish its gluten-free community with consistent resources throughout every point of the journey.
Campaign and Social Media Strategy | Visual Direction | Graphic Design | Original Recipe Development | Copywriting | Website Strategy Oversight
With togetherness at their core, the experts at Canyon Bakehouse set out to make gluten-free living simple and delicious — so everyone can love bread again. Since 2018, we’ve curated a library of e-books combining our culinary expertise, influencer resources, and unique articles and activities to encourage new and long-time Canyon fans.
Our wealth of resources has allowed us to develop a sustainable content marketing strategy to utilize across all digital marketing platforms - from web and social to influencer and PR efforts.
We created a series of Gluten-Free eBooks to educate, support, and inspire families and individuals of all ages, no matter what their GF journey looks like.
“The branded eBooks that Kinship has curated and designed for us are a great example of consumer-driven resources that raise the bar on community engagement. Kinship understands what motivates consumers and how to use resources to drive a deeper connection.”
- Danielle Benjamin, Brand Manager, Canyon Bakehouse
Hot off the Press: Selected eBooks
you’re grillin’ it!
A groovy twist on grilling season, we played into the resurgence of retro trends, offering grilling technique articles, influencer recipes, and curated recipes from our kitchen. We arranged the book to showcase the versatility of Canyon’s grill-ready baked goods, spanning the entire meal - from side dishes to dessert. Our title, “You’re Grillin’ It’” pulled from Canyon’s mission to enable everyone who eats gluten-free, to feel supported and empowered throughout the summer season.
Gluten-Free Lifestyle Books
We crafted guides to help new and experienced gluten-free eaters with tips and tricks for navigating their gluten-free journey. From hosting an event, to new social situations, to cooking up something delicious and nutritious for every meal, we covered all the bases for fans to feel supported no matter what’s thrown their way.
rise & shine Back to school
In 2020, back to school looked very different for families. Amidst the challenges of the year, we aimed to bring a helpful and tactical resource to families who were looking to keep kids entertained at home with educational activities. We authored an eBook pulling together articles from influencers who could empathize with our fans, batchable recipes to ease time spent in the kitchen, educational recipes to keep kids engaged, and recipe activities to encourage science-based learning in the kitchen.
